Search Engine Optimisation
A guide to SEO for the small business owner
This site is maintained by Seggy T Segaran, author of the book “The battle to get traffic to your website”.
Website Back-Links - Improve Link popularity
Doing well in the searches is heavily dependent on the number of sites that link
back to your site. If a lot of web sites link to yours then this is an indication
that your content is good and highly regarded by the on-
Use the tool here to carry out a link popularity test on your web site.
Useful content
One of the easiest ways of getting people to link to your site is to put useful content
on it. Once news of this got around, non-
Links from suppliers
Ask your key suppliers if they would provide links to your site. As well as increasing
the number of back-
Entry into free directories
There are many web directories that offer free entry of your company details and
web site. Entry into this will not only increase your back-
www.dmoz.com
This directory claims to be the “the largest, most comprehensive human-
www.freeindex.com
This claims to be the “FreeIndex is the fastest growing business information site in the UK” and has a PageRank of 6. Sites are added quickly.
www.jayde.com
This site has a PageRank of 4 and has been around since 1996. It claims to be the “the internet's largest B2B Search Engine and one of the web's oldest business directories”. Site submissions are added fairly quickly.
Summary: Back-Links
Adding you site to free directories is not a guarantee of good search rankings but it will certainly help. When looking for new directories look for ones with a PageRank of 4 or more.