Search Engine Optimisation
A guide to SEO for the small business owner
This site is maintained by Seggy T Segaran, author of the book “The battle to get traffic to your website”.
Keyword strategy - Keyword Popularity
Having chosen a list of target keywords we don’t know at present is how many people are using the keywords that we have chosen to actually search for our products or services using Google, Yahoo or other search engines. If we knew the keyword popularity then we could optimise for the keywords that is used a large number of times and ignore the ones that is hardly used in searches.
Keyword Popularity tool
Now Google provide a handy keyword popularity tool that will give exactly this information. This Google keyword popularity tool analyses all the keywords entered by different users the search engine and gives a monthly search for volume for the keyword or key phrase that you are interested in. This tool gives both global and local monthly search volumes.
This keyword popularity tool also gives other useful information such as variations in search volumes over the year. So for example a keyword of phrase like “Christmas presents for men” would be popular in the months running up to Christmas, keywords such as “birthday presents for men” would be popular all year round.
This keyword popularity tool also presents a graphical display of how much competition there is for a particular keyword, i.e. how many search results that Google will bring up for that keyword when a user enters it into the search engine.
Summary: Keyword Popularity for Search Engines
Using this keyword tool we can optimise our target keywords to actually reflect what people are looking for using Google, Yahoo or other search engines.
