Search Engine Optimisation
A guide to SEO for the small business owner
This site is maintained by Seggy T Segaran, author of the book “The battle to get traffic to your website”.
An SEO guide for small business owners
This SEO guide is for the small business owner, wanting to increase traffic to their web site using Search Engine Optimisation and Google Adwords.
Many small business owners assume that SEO work has to be left to a SEO expert. Many web designers claim to be an SEO experts. This website is an SEO guide aimed at small business owners who want to understand this subject so that they can check on the performance of their SEO expert or SEO consultant.
SEO guide - Keyword strategy
This SEO guide has three pages devoted to this covering relevant keywords, keyword popularity and keyword competition. This will lead to a selection of good quality keywords for the SEO campaign. The Google Keyword tool is useful for this.
SEO guide - Optimising page content
Here the SEO guide looks at how to optimise page content. This is covered under meta tags, page content and web page analysis. Optimised page content is a vital part of a good SEO campaign.
It is important to have HTML headings for important keywords. This page shows how to check a web page to see what H1 and H2 heading text is present on a web site.
SEO guide - Linking
Having good links is a measure of the popularity of a website. We cover this under
back-
SEO guide - Using Google
Google, as the premier search engine has many tools to help drive traffic to your website and analyse it’s performance. Google Adwords is a paid service to drive traffic and Google Analytics provides fantastically detailed information on traffic to a website. This SEO guide has information to help the small business owner understand this.
Book - Driving traffic to your website
An SEO guide for small business owners
Reviews on this book
“This book is going to be very useful for anyone running a small business who wants
to improve their search engine rankings, especially those on a limited budget or
relatively new to e-commerce. I strongly recommend it. “
“The book arrived just as I had expected. It is an excellent read and I have already had more traffic to my website as a result!”
“This is perfect for people like me who didn't have the Internet at school, and need
to know how the `black arts' of SEO work for their business. It's beautifully simple,
of a manageable size, and easy to read with lots of screenshots and pictures to make
it accessible and help you to quickly pick the basics up. I would definitely recommend
this to anyone with a business to promote - and it's for a good cause, too!”